Student organizations must follow UTHealth Houston policies related to promotion and representation of the university. Most notably HOOP 116: University Brand Standards. Useful links related to brand standards, frequently asked questions by UTHealth Houston Public Affairs, promotional items, and important policy notes are listed below:
- UTHealth Houston Brand Standards
- Frequently Asked Questions
- Guidelines for Ordering Promotional Merchandise
- Student organizations may not imply or suggest they are acting on behalf of the University or as an official University entity.
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Accordingly:
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Registered student organizations may not use the name of the University or The University of Texas System (“UT System”) in their organization’s name, including in email addresses, websites, or social media handles.
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Organizations may not use the University logo, UT System seal, or any similar marks on promotional materials such as letterhead, signs, banners, flyers, or digital content.
For guidelines on using the University’s name or seal on merchandise, please refer to HOOP Policy 8: Use of the University's Name or Seal on Merchandise
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Flyer Guidelines for Student Organizations
Student organizations are welcome to distribute printed materials on campus to promote events and activities related to their mission and purpose, as long as university posting guidelines and only display materials in approved areas are followed.
All flyers must include the following key details:
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Event Name
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Name of the Student Organization hosting the event
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Date and Time of the event
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Location of the event
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Contact Information
Flyers should be clear, accurate, and appropriate for a campus setting. Be sure to follow university posting guidelines and only display materials in approved areas. Important: Do not begin promotion until your Event Request Form is fully approved.
Digital Media Guidelines for Student Organizations
Student organizations may use digital platforms to promote events, share updates, and engage with the campus community. All digital content should align with the mission of the organization and comply with university policies.
Approved Digital Media Channels May Include:
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Social Media Platforms (Instagram, Facebook, Twitter/X, and YouTube)
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University Digital Signage (submit requests through your school's Student Affairs Office)
- Student Organization Contacts
Digital Content Must Include:
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Event Name
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Name of the Student Organization hosting the event
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Date, Time, and Location
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Contact Information
Important: Do not begin promotion until your Event Request Form is fully approved.
Representing UTHealth Houston in Any Social Media
- Do follow UTHealth Houston brand standards. For approval of use and more information on the appropriate use of logos and compliance with graphic and editorial standards, please contact Branding and Creative Services.
- Do keep your official university voice and your personal voice separate. You represent the university on university-sponsored social media.
- Do correct a mistake quickly.
- Do use good judgment about content. Be fair, honest, accurate, and courteous to all. Address all concerns and comments in a timely manner. Acknowledge the feedback received, just as though you are providing in-person service.
- Do avoid posting complaints or criticism, as well as photographs, images, graphics, video, or audio that could reasonably be viewed as malicious, obscene, explicit, threatening, or intimidating; that disparage members of the UTHealth Houston community; or that might constitute harassment or bullying.
- Don’t use the university logo or school logos without permission from Branding and Creative Services in the Office of Public Affairs. If using the logo with permission, ensure that you follow UTHealth Houston brand standards. For approval of use and more information on the appropriate use of logos and compliance with graphic and editorial standards, please contact Branding and Creative Services.
- Don’t use copyrighted materials without permission.
- Don’t support a political party, religion, or cause.
- Don’t share information that is confidential and proprietary about the university. If you have any questions contact [email protected].
- Don’t speak with any journalist or media member regarding university business, even on social media, without first informing a UTHealth Houston Media Relations representative in the Office of Public Affairs. If approached by any media outlet or individual, contact UTHealth Houston Media Relations immediately at 713-500-3030 or at [email protected]. See also HOOP Policy 5, Communications with the Media.