Published: June 24, 2016 by Angie Meus
HOUSTON – (June 14, 2016) - The “Many Faces of UTHealth” campaign launched by The University of Texas Health Science Center at Houston (UTHealth) has received more than 20 awards, including four from the American Advertising Awards (ADDYs), the advertising industry’s largest competition.
The marketing campaign, kicked off in the fall of 2015, was created to highlight educators, researchers and clinicians at UTHealth and inform the community about their impact in health care. The campaign was designed and executed by renowned Houston-based agency Richards/Carlberg, which received two gold ADDY awards for the campaign, the highest recognition, as well as two ADDY citations of excellence.
“The purpose of this marketing campaign has been to share and celebrate the exceptional people and programs that make up this distinctive university,” said Giuseppe N. Colasurdo, M.D., president of UTHealth and the Alkek-Williams Distinguished Chair. “It is an opportunity to tell UTHealth’s story and let the Houston community and beyond know about our tremendous impact on the health and well-being of those we serve.”
The ADDY awards, conducted annually by the American Advertising Federation, recognize creativity and excellence in advertising. The competition boasts more than 40,000 entries every year and allows participants to compete with members locally and nationally.
“Houston’s health university, UTHealth, is both incredible and incredibly complex. ‘The Many Faces of UTHealth’ campaign was designed to inform people of its many schools and research institutions and shed light on their world-class faculty members,” said Richards/Carlberg principal Gayl Carlberg. “We’re proud to have developed an award-winning campaign that was designed to stand out in the very competitive and over-saturated landscape of health care advertising in Houston, home to the world’s largest medical center.”
In addition to the ADDYs, the campaign also received four CASE District IV awards, four from the Collegiate Advertising competition, three from the Healthcare Advertising Awards and seven from the Educational Advertising Awards. CASE District IV is an organization that seeks to provide training and resources while promoting diversity in the southwest. The Collegiate Advertising Awards aim to highlight skilled professionals in marketing, advertising and promotion specific to higher education. The Healthcare Advertising Awards and Educational Advertising Awards also recognize excellence in different areas of marketing and advertising.
The following is a complete list of awards for the “Many Faces of UTHealth” campaign:
CASE District IV Awards
Collegiate Advertising Awards
Healthcare Advertising Awards
Educational Advertising Awards