Color Standards

Our brand colors reflect our distinguished history and our forward-thinking community in health care. Using color is a simple and effective way to ensure that our materials reflect a cohesive UTHealth brand.

Color Usage

The UTHealth color palette can be used broadly in type, icons, illustrations, and graphic elements. Our main, traditional colors of UTHealth Orange, UTHealth Blue, and UTHealth Gray should be present in all UTHealth printed and digital materials. The secondary color palette and its tints should enhance and support the brand without overpowering our main, traditional colors. Tints and shades of the three traditional colors should be used with care. Black and white are always acceptable in the UTHealth color palette.

Color increases brand recognition and plays a fundamental part in creating a strong visual identity.

Color Palettes

Color consistency across all media is vital for a strong brand. Using the appropriate color conversion option is necessary to support the UTHealth image. A color conversion for all common forms of media is included in the UTHealth color palette swatches (Hexadecimal, CMYK, and RGB). Color palettes are available for download in the UTHealth Multimedia Library. See instructions below:

Illustrator
1. Download the .ase color palette files from the UTHealth Multimedia Library and save it in a location where you can find it later.
2. Open your swatches palette in Illustrator.
3. Click the flyout menu and choose “Open Swatch Library” then “Other Library.”
4. Navigate to the .ase file and select the palette you wish to import.
5. Your swatches will open up in a new swatch palette. When you use a swatch from this new palette it will automatically be added to the document swatches.
InDesign
1. Download the .ase color palette files from the UTHealth Multimedia Library and save it in a location where you can find it later.
2. Open your swatches palette in InDesign.
3. Click the flyout menu and choose “Load Swatches.”
4. Navigate to the .ase file and select the palette you wish to import.
5. Your swatches will be appended to your current swatches in InDesign.
Photoshop
1. Download the .ase color palette files from the UTHealth Multimedia Library and save it in a location where you can find it later.
2. Open your swatches palette in Photoshop.
3. Click the flyout menu and choose “Load Swatches.”
4. Navigate to the .ase file and select the palette you wish to import.
5. Your swatches will be appended to your current swatches in Photoshop.

Traditional UTHealth Colors

UTHealth Orange

PMS Coated
167C

PMS Uncoated
*167U

Hex**
#ae6042

CMYK
23, 67, 78, 9

RGB**
174, 96, 66

UTHealth Blue

PMS Coated
*5405C

PMS Uncoated
5405U

Hex
#4e738a

CMYK
74, 47, 33, 7

RGB
78, 115, 138

UTHealth Gray

PMS Coated
*Cool Gray 9C

PMS Uncoated
Cool Gray 11U

Hex**
#747578

CMYK
56, 47, 44, 10

RGB**
117, 117, 120

*Best PMS match
**Web accessible color match

Secondary Colors

Gulf Blue

PMS Coated
*295C

PMS Uncoated
295U

Hex
#002856

CMYK
100, 84, 36, 39

RGB
0, 40, 86

Mustard Gold

PMS Coated
7406C

PMS Uncoated
*7406U

Hex
#f2b826

CMYK
5, 29, 98, 0

RGB
242, 184, 38

Dark Sage

PMS Coated
555C

PMS Uncoated
*555U

Hex**
#587e6a

CMYK
68, 35, 62, 14

RGB**
88, 126, 106

Dusty Lavender

PMS Coated
668C

PMS Uncoated
*668U

Hex**
#7D708f

CMYK
54, 56, 27, 4

RGB**
125, 112, 143

*Best PMS match
**Web accessible color match

Neutral Colors

Light Sage

PMS Coated
*5517C

PMS Uncoated
5517U

Hex
#b0bfbc

CMYK
32, 17, 24, 0

RGB
176, 191, 188

Sand

PMS Coated
*7529C

PMS Uncoated
7529U

Hex
#b6a999

CMYK
30, 30, 38, 0

RGB
182, 169, 153

*Best PMS match

Color Standards

Color Usage

Color increases brand recognition and plays a fundamental part in creating a strong visual identity.

Color Palettes

Traditional UTHealth Colors

UTHealth Orange

UTHealth Blue

UTHealth Gray

Secondary Colors

Gulf Blue

Mustard Gold

Dark Sage

Dusty Lavender

Neutral Colors

Light Sage

Sand

UTHealth Brand Standards