Video Standards
Videos produced by UTHealth Houston tell stories, educate, market, fundraise, and recruit for the university community and the public. A consistent visual presentation promotes UTHealth Houston as Texas’ resource for health care education, innovation, scientific discovery, and excellence in patient care.
These standards apply to professionally produced videos; they do not apply to short, live videos created through social media platforms. Please see UTHealth Houston social media standards for guidance.
Video holds viewer attention, enabling a stronger and deeper connection with the audience.
UTHealth Houston Multimedia Library
Mission Area Photo/Video Toolkit
Explore the latest collection of photos and video representing the many faces of UTHealth Houston — those dedicated to our mission of education, patient care, research, and the support that makes it happen.
Great for digital media and print collateral, this collection provides a variety of representation from across the university. From students, educators, and health care professionals to facilities and information technology staff, these images capture the individuals who drive UTHealth Houston forward.
Access the photo toolkit here.
Access the video toolkit here.
More Video Assets
More video assets are available in the UTHealth Houston Multimedia Library using your university-issued credentials. Users outside of the university may request access by contacting the Office of Public Affairs.
These resources are available for all UTHealth Houston communications projects created to promote the university, including those created by UTHealth Houston students and employees, or approved projects hired out to a third-party vendor.
Please contact the Office of Public Affairs with any questions about video assets or best practices.
University Policy
All UTHealth Houston students and employees must follow HOOP Policy 6, Photographic, Audio, and Visual Recording.
All students and patients featured in university-sponsored photography must fill out university media consent forms.
A notice of photography must be posted at any event or gathering where photography will take place. Here is recommended language:
- Long version to be used in copy:
Please be advised: Today’s event will be photographed and recorded for publicity purposes. If you do not want to be photographed or recorded, please alert the photographers and videographers before the event starts. Thank you. - Short version for on-site signage:
Please be advised: Today’s event will be photographed and recorded for publicity purposes. Thank you.