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Editorial Standards

The correct use of our university name and school names reinforces our visibility as the most comprehensive academic health center in The University of Texas System and the U.S. Gulf Coast region.

Consistency and professionalism in editorial standards supports effective communication with our audiences. These guidelines apply to external and internal written copy (stories, briefs, news releases). They do not apply to executive communications, formal correspondence, emails, social media posts, or text messages.


University Name

UTH-Standard-OrangeGray-RGBFull reference

The full name of the university is The University of Texas Health Science Center at Houston. This name must appear on all communications, and it is in the logo. If the logo is prominently displayed on communications material, whether in print or on a website, that suffices as the full reference, as it contains the full name of the university.

If the UTHealth logo is not used (e.g., news stories in external publications, research publications), use the full name on first reference.

If the UTHealth logo is not prominent or could easily be separated from the copy, use the full name on first reference.

  • Always capitalize The
  • UTHealth is one word
  • UTHealth alone in headlines is acceptable
  • The University of Texas Health Science Center at Houston (UTHealth) is preferred first reference, with UTHealth used subsequently

Standard reference

UTHealth is the standard reference.

  • If a story is on a UTHealth-branded website or in a publication containing the full logo prominently displayed, the logo serves as the full reference, and individual stories may use the standard reference (e.g., Inside UTHealth articles, Message from the Dean, Out in Front articles).
  • UTHealth in Houston or UTHealth Houston may be used informally if location clarity is needed.
  • Do not use UT Houston, UT Health, or UTHSC-H. The official DBA (“Doing Business As” or trade name) is UTHealth.

The UTHealth name tells who we are, who we belong to, and what we do.

School Names

The same guidelines apply for individual schools within UTHealth.

Full reference

If the school logo is prominently displayed on communications material, whether in print or on a website, that suffices as the full reference. The school logo contains the UTHealth logo with the full name of the university. A type treatment for the school name apart from the UTHealth logo is NOT an official school logo and is NOT sufficient for the full reference.

If the school logo containing the UTHealth logo is not used (e.g., news stories in external publications, research publications), or if the logo is not prominent or could easily be separated from the copy, then use the full name on first reference.

Research publications should always have the full reference submitted.

Standard reference

Acronyms, abbreviations, or initialisms for schools should be limited in use, with a preference for the full, consistent, descriptive name of the school.

If a story is on a UTHealth-branded website or in a publication containing the full logo prominently displayed, the logo serves as the full reference, and individual stories may use the standard reference for the school name.

Other notes

School name change in copy:

Chris Nguyen, DNP ’13, Cizik School of Nursing at UTHealth, formerly [former school name]
Chris Nguyen, DNP ’13, [former school name], now known as Cizik School of Nursing at UTHealth

School name used as modifier:

Do not use “the” in front of a stand-alone school name, but “the” is allowed before a program or donor name.
Cizik School of Nursing is the best in the country. The Cizik School of Nursing emergency/trauma nurse practitioner program is the best in the country.

UTHealth Primary Teaching Hospital Names

Degrees, Titles, Names