Social media is a way to amplify our voice to tell our stories and engage with our audiences.
University-Sponsored Social Media Accounts
View the list of social media accounts for the university, its schools, and clinical practices. Following these accounts and liking their content helps create user interaction, which is what social media is all about.
UTHealth Houston community members who establish a social media presence should remember they are opening a new and highly visible communication channel. After your university-sponsored social media is set up, the designated administrators are responsible for posting content, regularly checking for comments, and responding to comments or questions in a timely manner. The administrator will become the “voice” of your university-sponsored social media. You also must have a manager-level or above in your area act as backup administrator for each account with access to all login information.
All UTHealth Houston students and employees must follow HOOP 219 - Use of Social Media and university guidelines when creating and registering new social media. Please contact the Social Media Leadership Team at socialmedia@uth.tmc.edu for more information and guidance.
All university-sponsored social media accounts should use recognizable and consistent page names and handles. If possible, account names and handles should include UTHealth Houston, but no abbreviations. This is consistent with the university’s main accounts.
Representing UTHealth Houston in Any Social Media
Here are some helpful Do’s and Don’ts for UTHealth Houston community members when using any social media.
- Use good judgment about content. Always be fair, honest, accurate, and courteous to outside users and members of the UTHealth Houston community, including students, faculty, staff, patients, vendors, donors, etc. If you decide to post complaints or criticism, it is best to avoid using statements, photographs, video, or audio that could reasonably be viewed as malicious, obscene, threatening, or intimidating, that disparage members of the UTHealth Houston community, or that might constitute harassment or bullying. If you make a mistake when posting information or news, correct it quickly.
- Keep your official university voice and your personal voice separate. It is a recommended practice for clinicians to identify their UTHealth Houston affiliation when engaging in professional use. It is also a recommended practice to allow the audience to distinguish between official and unofficial use, so consider including a disclaimer such as While I work for UTHealth Houston, the opinions and views expressed are my own and do not necessarily reflect those of UTHealth Houston, or a similar statement when posting to non-university social media.
Social Media Standards
Through strategic use of social media, we have the opportunity to engage with broad and targeted audiences and create top-of-mind awareness by sharing content that highlights the many faces of UTHealth Houston.
By maintaining visual brand consistency across platforms and following best practices, we can be more effective in engaging with our communities and providing them relevant university news.
The university social media standards apply to all university-sponsored social media, defined as any use of social media by or on behalf of the university or one of its schools, programs, institutes, centers, departments, affiliates, or recognized student or employee organizations, or for activities conducted in the course of university business.
These standards focus on the university’s most utilized social media channels: Facebook, Instagram, LinkedIn, Twitter, and YouTube.