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Signage

Branded signage conveys our identity, promotes brand awareness, communicates key messages and information, and helps people navigate to and identify our buildings. Wayfinding systems help our students, faculty, staff, and visitors find their way in and around our buildings.


Colors and Typography

UTHealth brand colors should be the only colors used in UTHealth signage. For information on matching colors in paint, vinyl, and other substrates, please contact the Office of Public Affairs.

Color-circular-color-swatches


All exterior and interior signage must use the UTHealth typefaces, Adobe Garamond and Univers, for consistency in appearance and to support our brand identity. Avenir is an acceptable alternate if Univers is unavailable. Type size should be consistent to established standards for existing signs. Slight variance may occur due to physical size constraint or other factors.



ExteriorSignage-SOD

Exterior Signage

Exterior signage includes building identification, awnings, exterior doors, Texas Medical Center (TMC) monument pylon signs, and other supporting exterior building identification signage. All exterior branded building identification and wayfinding signage must be initiated, planned, and executed with the Office of Facilities, Planning, and Engineering, with additional approvals from the Office of Public Affairs. When purchasing or ordering signage, all procurement guidelines must be followed.


  • Branded building signage
    Building identification

    All UTHealth buildings should be clearly identified as part of the university. The components of the UTHealth logo should be visible and lighted in at least one location on the building’s exterior. The school or building name should also be clearly signed and fabricated in UTHealth typefaces and colors. For named schools (Cizik School of Nursing, McGovern Medical School), the tapestry and UTHealth portion of the logo can be used without the full university name (The University of Texas Health Science Center at Houston), contingent upon the full logo and name being used in other exterior building signage applications, such as exterior door vinyl signage, TMC monument pylon signs, and other supporting exterior building identification signage.

    ExteriorSignage-CSON
    ExteriorSignage-CooleyEntrance
    ExteriorSignage_McGovernMedicalSchool
    ExteriorSignage-UCTDusk
    Awnings

    Several of our UTHealth buildings have canopy awnings on or in close proximity to the building exterior. Canopy awnings should always display the UTHealth logo clearly and accurately without modification, in white (reverse). If a modification is necessary, the Office of Public Affairs must be consulted and will provide approved artwork. Only official, primary brand colors may be used for awning material colors (UTHealth Orange, UTHealth Gray, or UTHealth Blue). For named schools, the tapestry and UTHealth portion of the logo can be used without the full university name (The University of Texas Health Science Center at Houston), but only if the space does not easily accommodate the exclusion.

    ExteriorSignage-Awning
  • TMC-mandated signage
    ExteriorSignage-TMCMandated
    Institution identification signs

    Every UTHealth building located within the defined boundaries of the Texas Medical Center is subject to TMC signage guidelines. These guidelines mandate that each of our buildings, subject to TMC standards, has a street-level monument pylon sign situated near the building, identifying the TMC, parent institution, and building/school name. Our logo should appear at the top in black, per TMC fabrication standards. All schools, including named schools, may be listed below the logo without the full university name (e.g., Cizik School of Nursing, McGovern Medical School, School of Dentistry).

    TMC vehicular directional signs and numbered entrance markers

    The UTHealth name should be listed accurately and clearly on all TMC wayfinding signage with UTHealth included in the name, when at all possible. If there is not enough physical space on the sign to include UTHealth, the Office of Public Affairs should be consulted to explore alternatives. All TMC signage bearing the UTHealth name or UTHealth components’ name(s) should be updated and fabricated through the Office of Facilities, Planning, and Engineering, who will secure approval of the signage from the TMC.

  • Exterior door decals

    Each exterior door to every UTHealth building or area must be clearly branded and identified as part of the university. Decal signage can be fabricated in black vinyl or color-matched to UTHealth Orange and UTHealth Gray. The logo must appear at the top, followed by the school name and address. Approved university notices must appear in the footer area. This includes information about firearms and tobacco. Approved firearm and tobacco iconography must be used. State mandated firearms/campus carry information must be posted at every building entrance. Only approved graphics and typography, which can be obtained from the Office of Facilities, Planning, and Engineering, may be used.

    ExteriorSignage-DoorDecal

  • Transportation signage
    Parking signs

    Parking signs should be ordered and approved by Parking Services, Auxiliary Enterprises. Logo usage on parking signs also should be approved by the Office of Public Affairs. Only approved university typefaces should be used.

    Shuttle stop signage

    All shuttle stop signage should clearly and accurately display the UTHealth logo. Finishes and fabrication methods should be applied as consistently as possible. Shuttle stop signage must also comply with TMC standards.

    Vehicle signage: campus shuttles, service fleet vehicles, mobile clinics

    Campus shuttles should be clearly branded with the UTHealth logo and adhere to color, typography, and imagery standards. Wrapped graphics must comply with all logo standards. When mobilized as part of the university external marketing campaign, shuttle wraps must be approved by the Office of the President. All other wrapped vehicles must be approved in advance by the Office of Public Affairs. Service fleet vehicles should prominently display the UTHealth logo on the non-windowed area of the driver and passenger side doors. The orange/gray logo may be used on white vehicles. UTHealth vehicles in other colors should utilize the appropriate logo color option.


Interior Signage and Facility Wayfinding

Each UTHealth facility has an established wayfinding system in place. There is consistency among the systems in that university typefaces and colors are always used, but it is customized for each school and building. Specifications and artwork can be attained from the Office of Facilities, Planning, and Engineering and from Management Services Directors at each school. When purchasing or ordering signage, all procurement guidelines must be carefully followed.

Every interior wayfinding sign must be ADA-compliant, including Braille application. For more information, contact the Office of Facilities, Planning, and Engineering.


  • Elevator and egress map lobby signage

    The standard for elevator and related wayfinding signage is consistent among all the UTHealth wayfinding systems, and should be applied to any new or updated signage system.

    InteriorSignage-ElevatorSignage

  • Department door decals

    The interior door decal standard is consistent among all the UTHealth wayfinding systems and is modeled after the exterior wayfinding door decal standard. Department door decals can be all black, frosted/etched, or two-color (UTHealth Orange and UTHealth Gray). The logo should appear at the top with department or office name and suite number listed below in Adobe Garamond. No other sign, plaque, or information should appear or be posted on any type of interior facility door.

    InteriorSignage-DepartmentDoorDecals

  • Room identification

    Room and area identifiers vary from building to building, but still incorporate UTHealth color and typography standards. They are customized to the look and established architectural style of each facility, and applied consistently throughout each building. Each room identifier has paper inserts that can be easily updated. Inserts should always be created using approved UTHealth typefaces.

    InteriorSignage-RoomIdentification

  • Restrooms

    Restroom signs are consistent among all UTHealth wayfinding systems and should be ADA compliant. The restroom iconography is based on internationally recognized icons. 

  • Other interior signage

    Facility directories, interior directional signs, nursing mothers’ rooms, and floor plan identification signs should be consistent with UTHealth color and typography standards, and should adhere to ADA compliance standards.

UTHealth signage exists to promote brand identity; attract, engage, and inform our constituents and visitors; and increase interest, traffic, and brand awareness.


Additional Signage

The UTHealth logo may be used in interior signage to further identify and brand our facilities and areas. The logo may not be altered or changed in any way. Names of offices, departments, clinics, and labs should use UTHealth typefaces, sized at established standards. For assistance with interior signage, contact the Office of Public Affairs.


  • Fabricated wall signage

    Fabrication methods include channel-cut brushed aluminum logos with painted returns, etched glass, and acrylic. For guidance, please contact the Office of Public Affairs.

    Other types of signs may be allowed by the Offices of Facilities, Planning, and Engineering and Public Affairs, plus the Management Services Director of the school, in order to maintain compliance and consistency within each signage system.

    The university seal should not be used in any signage application – exterior or interior. Use of the seal is limited to official documents such as transcripts and diplomas or at the request of the Office of the President. 

    InteriorSignage-FabricatedInteriorSignage

  • Digital signage

    Digital signage includes monitors, Axis TV, digital installations, digital directory and wayfinding signage, and scrolling marquees. 

    For clear, consistent communication across the campus, all digital signage must comply with UTHealth visual brand standards. Messaging must comply with editorial standards, and is subject to approval by the Office of Public Affairs and/or the Office of the President as well as the school’s office of the dean/office of communications.

    Any custom slides (e.g., for a UTHealth event, industry conference, governmental announcement, etc.), must be approved by the school’s office of the dean/office of communications, or by the Office of Public Affairs for university-level communications.

    All emergency communication signage is part of a consistent internal emergency communications plan implemented in each UTHealth facility.

  • Promotional signage

    Promotional signage is often used in UTHealth facilities and at UTHealth events to promote campaigns, initiatives, events, or the UTHealth brand/reputation. All promotional signage must comply with UTHealth Brand StandardsFor more information and guidance, please contact the Office of Public Affairs.

    Types of promotional signage
    • Pop-up/retractable banners
    • Stage banners
    • Exterior building banners
    • Campus engagement/light pole banners
    • Event wayfinding/parking signage
    • Step-and-repeat banners
    • Posters and flyers
  • Donor recognition signage

    InteriorSignage-DonorWall

    Donor recognition signage is installed to recognize the generous philanthropists who support UTHealth mission areas. Donor signage must be created at the direction of and with input from the Office of Development. Key input and guidance should be obtained from the Office of Facilities, Planning, and Engineering, school/department communications offices, Management Services Directors, and contracted signage vendors. All donor recognition signage should comply with visual identity, signage, and editorial standards. Only primary brand colors, typefaces, and imagery relevant to the donor(s) and funded area should be used. Donor recognition signage must be reviewed and approved by the Office of Public Affairs.

    Types of donor recognition signage

    • Plaques – room, clinic, operatory, area
    • Plaques – endowment holders
    • Memorial signage
    • Tribute signage (for named schools, centers, institutes)
    • Fundraising campaign donor walls
    • Endowment walls

    Each type of donor signage installed is dependent on a ladder system of factors that include the amount of the gift, the type of gift/what was funded, who the donor(s) is/are, the type of donor, and the purpose of the gift. Contact the Office of Development for more information on when signage is developed as part of the Stewardship program.

Signage Strategy and Planning Process

  • Know what you need and when you need it.

    Determine the location of the sign. Is it an exterior or interior sign? What is your target date? What is your budget?

  • Determine message.

    Determine the message and write the copy for the sign. Is there another sign with similar copy that can be used as a guide, or will new copy need to be created from scratch?

  • Select appropriate sign type.

    Identify and work with a vendor to research available options and select the specific kind of sign that best works for the project at hand.

  • Locate drawings and determine any special conditions.

    Locate relevant building/space drawings that can assist with signage planning. Visit and review the space (with vendor, when applicable) where the sign will be installed. Does the sign need special placement or other considerations? Is it in an unusual location?

  • Communicate signage scope with vendor.

    Deliver drawings, messages, location, and all other relevant materials to the vendor. In order to produce each sign, the vendor will need this information. Work with the vendor to make sure all aspects of each project are met.

  • Be present at installation.

    Be present at installation for quality control and adherence to standards. Signs should meet all UTHealth Brand Standards.


Approved Signage Vendors

NEC – Exterior, interior

necsigns.net
281-987-1144
1122 Lauder Road
Houston, TX 77039

GraphTec – Exterior, interior

graphtecinc.com
713-690-9999
6209 Windfern Road
Houston, TX 77040

Thomas Printworks – Interior, vinyl

thomasprintworks.com
713-621-0022
4235 Richmond Ave.
Houston, TX 77027

Xtickers – Interior, vinyl

xtickers.com
713-526-2828
3806 S. Shepherd Drive
Houston, TX 77098

Signarama – interior, vinyl, specialty

signarama.com/tx-houston-downtown/contact-us
713-864-9211
519 Durham Drive
Houston, TX 77007

Other vendors may be added. Use of Historically Underutilized Businesses (HUB) vendors is encouraged. The Office of Facilities, Planning, and Engineering and the HUB and Small Business Program within the UTHealth Office of Procurement should be contacted for a vetted, up-to-date list of HUB signage vendors.