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Signage

Branded signage conveys our identity, promotes brand awareness, communicates key messages and information, and helps people navigate to and identify our buildings. Wayfinding systems help our students, faculty, staff, and visitors find their way in and around our buildings.


Colors and Typography

UTHealth Houston brand colors should be the only colors used in UTHealth Houston signage. For information on matching colors in paint, vinyl, and other substrates, please contact the Office of Public Affairs.

Color-circular-color-swatches

All exterior and interior signage must use the UTHealth Houston typefaces, Adobe Garamond and Univers, for consistency in appearance and to support our brand identity. Avenir is an acceptable alternate if Univers is unavailable. Type size should be consistent to established standards for existing signs. Slight variance may occur due to physical size constraint or other factors.



ExteriorSignage-SOD

Exterior Signage

Exterior signage includes building identification, awnings, exterior doors, Texas Medical Center (TMC) monument pylon signs, and other supporting exterior building identification signage. All exterior branded building identification and wayfinding signage must be initiated, planned, and executed with the Office of Facilities, Planning, and Engineering, with additional approvals from the Office of Public Affairs. When purchasing or ordering signage, all procurement guidelines must be followed.



Interior Signage and Facility Wayfinding

Each UTHealth Houston facility has an established wayfinding system in place. There is consistency among the systems in that university typefaces and colors are always used, but it is customized for each school and building. Specifications and artwork can be attained from the Office of Facilities, Planning, and Engineering and from Management Services Directors at each school. When purchasing or ordering signage, all procurement guidelines must be carefully followed.

Every interior wayfinding sign must be ADA-compliant, including Braille application. For more information, contact the Office of Facilities, Planning, and Engineering.


UTHealth Houston signage exists to promote brand identity; attract, engage, and inform our constituents and visitors; and increase interest, traffic, and brand awareness.


Additional Signage

The UTHealth Houston logo may be used in interior signage to further identify and brand our facilities and areas. The logo may not be altered or changed in any way. Names of offices, departments, clinics, and labs should use UTHealth Houston typefaces, sized at established standards. For assistance with interior signage, contact the Office of Public Affairs.



Signage Strategy and Planning

Please contact the Office of Public Affairs with any questions about signage.

Know what you need and when you need it. Determine the location of the sign. Is it an exterior or interior sign? What is your target date? What is your budget?

  • Know what you need

    Know what you need and when you need it. Determine the location of the sign. Is it an exterior or interior sign? What is your target date? What is your budget?

  • Determine message

    Determine the message and write the copy for the sign. Is there another sign with similar copy that can be used as a guide, or will new copy need to be created from scratch?

  • Select best option

    Identify and work with a vendor to research available options and select the specific kind of sign that best works for the project at hand. Use of Historically Underutilized Businesses (HUB) vendors is encouraged. The Office of Facilities, Planning, and Engineering and the HUB and Small Business Program within the UTHealth Houston Office of Procurement should be contacted for a vetted, up-to-date list of HUB signage vendors.

  • Locate resources

    Locate relevant building/space drawings that can assist with signage planning. Visit and review the space (with vendor, when applicable) where the sign will be installed. Does the sign need special placement or other considerations? Is it in an unusual location?

  • Communicate

    Communicate signage scope with the vendor. Deliver drawings, messages, location, and all other relevant materials to the vendor. In order to produce each sign, the vendor will need this information. Work with the vendor to make sure all aspects of each project are met.

  • Follow through

    Be present at installation for quality control and adherence to standards. Signs should meet all UTHealth Houston brand standards.